People often confuse Marketing for Advertising,
when in reality, Marketing is much more than that.
mar-ket-ing [mahr-ki-ting] -noun
1. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
One must first have something that people want. Marketing starts with the product or service. Development of the packaging or creating a diversified list of quality services are just a couple of examples where the "Product" portion of marketing comes into play.
Price is equally as important as your product. Obviously, you don't want to price yourself out of the market, nor do you want to undercut yourself to the point where your business can't be profitable. You have to find the right price point to ensure your success.
Place, or placement of your products can make or break the sale. One of the best examples of placement is the checkout isle at your grocery store. If these items were placed in the back corner, or worse, at a completely different type of store, they would most likely never sell. Are your products in the right place?
Promotion is where the advertising comes in, but it can be so much more than that. Couponing, cross promotions, contests, and sales are just a couple of ways that you might promote your product or service.
As you can see, Marketing is comprised of many things, all of which are designed to increase your sales and support the success of your business.